Port of Auckland

Port of Auckland was in the challenging position of requiring a brand refresh in order to drive better B2B and international comms, but not wanting to change the core logo for the local market.

Given the status and role of the port, an inclusive process was required that included working with Iwi and the internal Runanga group in order to determine a clear strategy for the brand that worked for all.

Since the rebrand, Port of Auckland have turned a profit, having been running at a loss for several years.