Smirnoff
An always-on experiential platform that return Sminoff to the #1 spirit brand in New Zealand
The Nikolai Organisation was a first of it’s kind.
Tasked with creating a one-off experience that drove trial, our research pointed us in another direction - an always on experiential platform that saw 15,000 people across the country vie to become one of 250 people to be invited to the best party ever.
While unbranded in market for the first 3 months, the campaign garnered a 46% increase and returned Smirnoff to #1.
The work went on to win the Diageo Global Award for Best Campaign, two years running.